What we conclude
The high-leverage object is the page the person sees at 1 a.m., not the national ‘mood score’. A country whose crisis queries return a help panel is a different country from one that returns a thread. Query spikes without a survey underneath are weather talk. Partnership with engines — higher access, honest intercepts — is the scientific path. Scraping for a viral chart is not.
What we will not claim
We do not publish methods that make harm easier to find. We do not treat a trend line as incidence. We do not claim a population is ‘getting sicker’ because a word became cheaper to advertise.